Speaking

I speak frequently at conferences, public events, and private, in-house events. I speak about design, strategy, and digital transformation. Here are a few recent talks…

Sense & Respond

A talk that draws on themes from my book, Sense & Respond. Your organization is—like it or not—in the software business. This talk shares five key principles you’ll need to embrace to thrive in this new world. Recorded at TDC, Trondheim, Norway, 2018

The Farm Awakens

What happens with an industrial giant gets into the software business. If you’re not careful? you might get stuck with the problems faced by John Deere. In this talk, my co-author Jeff Gothelf and I tell the story of what happens when tractors and combine become big rolling computers. Spoiler alert: heroes, villains, legislation, and Eastern European hackers. Recorded at Mind The Product in SF, 2017

Learning From Live Systems

What happens when we move from designing things to systems? At Interaction ‘16, the global design conference, I explored some of the new methods that designers are using. Dig in if you’d like to hear a bit more about Rudy Guiliani & Times Square, MVPs made with lawn chairs, and how your organization can use live, in-market prototyping to learn what you need to learn to be successful. Recorded at IxD ‘16 in Helsinki.