I’m the author of three books. I write about my work: how teams and organizations can be more agile, more customer-focused, more collaborative, and just… better.

SEIDEN_Sample Cover.png

Outcomes Over Output: Why Customer Behavior Is The Key Metric For Business Success

A project has to have a goal, otherwise, how do you know you’re done?

In the old days of engineering, setting project goals wasn’t that hard. But when you’re making software products, done is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So then how do we give teams a goal that they can work on?

Mostly, we simply ask teams to build features—but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

Setting goals as outcomes sounds simple, but it can be hard to do in practice.  This book is a practical guide to using outcomes to guide the work of your team. .

SEIDEN_Sense&Respond_Sample Cover Copy 2.png

Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

“A crucial framework for the modern world of business.” - Eric Ries, author, The Lean Startup

SEIDEN_LeanUX_Sample Cover Copy.png

Lean UX: Designing Great Products with Agile Teams

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.